Merck | AI Marketing

Promotional materials move through an approval process that can take weeks and months. More often than not there are errors in brand and safety information. How might we use AI and user experience design to reduce errors to get approval first time?

Year
2019
Client
Merck
Project
Pharmaceutical
role
Experience Design lead

Merck's marketing approval process is slow and error-prone, leading to compliance issues and wasted time. Our AI Marketing Approval Assistant utilizes NLP, Computer Vision, and UX design to automate compliance checks, identify potential errors, and guide users for first-time approvals, streamlining the process and boosting efficiency.

Current updating project - coming soon!

Merck | AI Marketing
Merck | AI Marketing