Biz360 is a cashflow management solution designed to streamline the way small and medium-sized businesses (SMEs) handle their finances. Recognizing the challenges SMEs face with juggling multiple, disconnected financial applications, Biz360 integrates open banking features from Mastercard directly into the existing VCITA product. This targeted solution prioritizes a user-friendly experience, seamlessly combining functionalities with key features within VCITA. The core goal is to reduce complexity by eliminating the need for SMEs to access multiple applications for financial data and insights. Biz360 aims to consolidate everything into a single, unified platform. By providing a centralized view of past, current, and future financial information, Biz360 empowers SMEs to make data-driven decisions for improved business management.
Our approach to developing Biz360 was built on a foundation of research and user-centered design. First, we conducted in-depth research to identify key assumptions about SME financial management needs. These assumptions were then scored based on their desirability and feasibility, informing the creation of user stories that outlined ideal functionalities. To validate these user stories, we formulated hypotheses and employed generative research techniques to uncover the true value for SMEs and refine our approach for more effective experimentation. Prototyping for learning played a crucial role, with user stories and task flows brought to life through three distinct experiment phases. Information architecture served as the backbone for these prototypes, ensuring a smooth and intuitive user experience. Finally, to gauge the effectiveness of the solution, we conducted qualitative and quantitative research with SME owners across various industries. This SME evaluation ensured Biz360 addressed the real-world needs of its target audience.
Running a small or medium-sized business (SME) often involves wearing many hats. But one of the biggest challenges can be managing data effectively. Currently, piecing together business performance requires accessing and logging into multiple applications. This is a time-consuming and inefficient process that hinders informed decision-making.
Imagine having all your business intelligence readily available in a single, centralized location. This would eliminate the need to constantly switch between applications and spend valuable time gathering data. An ideal system would not only consolidate information but also analyze past, present, and future trends to provide actionable insights that empower you to run your business more effectively and efficiently.
As a small business owner, they are eager to learn how open banking can streamline their operations and boost their bottom line. A straightforward application process is key to getting them started quickly. Once enrolled, they would appreciate a clear dashboard that summarizes their financial health at a glance. The ability to delve deeper and analyze their data for actionable insights is crucial. Furthermore, access to reports and presentations summarizing past, current, and future financial performance would be incredibly valuable. Finally, they seek the flexibility to manage their open banking application to ensure it continues to meet their evolving needs.
The marketing website demonstrates how Open Banking can revolutionize their business. It explains what Open Banking is and how it securely connects to existing accounts. Biz360 Open Banking transforms financial data into a single, centralized dashboard, eliminating the need to switch between apps and manually enter data, saving valuable time and resources. Biz360 OB also analyzes finances to provide actionable insights, empowering small business owners to make better decisions – from improved cash flow forecasting to smarter budgeting and strategic planning. By consolidating scattered data, Biz360 Open Banking helps them take control of their business finances.
A. Core Features
Current Balance Overview
Account Management
Financial Aggregation
Transaction Management
Account Information
B. User Experience
Dashboard Integration
A. Advanced Financial Insights
B. User Experience Enhancements
Biz360 revolutionizes financial management for small businesses. The successful launch of Biz360 with integrated cash flow management and open banking features is making waves in the small business sector. This innovative product is equipping entrepreneurs with the tools they need to thrive.
