Mastercard | AI Agent

Mastercard AI assistant integrations in financial products empower small businesses by offering personalized financial insights, automating tasks, and simplifying money management, allowing them to focus on growth.

Year
2024
Client
Mastercard
Project
Discovery Innovation
role
CX & Design Lead

Empowering SMEs with AI 

MAVIS and Bizi Deliver Advanced Solutions for Business Growth

Mastercard is developing an AI assistant based on two successive concepts aimed at revolutionizing the way small and medium enterprises (SMEs) manage and grow their businesses. 

The first innovation, MAVIS, combines the power of generative and predictive AI to offer comprehensive support to business owners. With access to key financial data, MAVIS assists in managing cash flow, forecasting future revenues, and overall business efficiency. This AI assistant enables business owners to make data-driven decisions and effectively navigate their financial landscape. 

The second concept, the Bizi AI agent, is designed to empower SMEs like Chocoluxe by leveraging AI-driven insights to streamline various aspects of their operations. This innovative tool focuses on optimizing cash flow management, identifying new growth opportunities, and enhancing marketing efforts. By providing actionable intelligence, the Bizi AI agent transforms business operations, ensuring sustained growth and increased profitability for SMEs.

Together, Bizi, with the foundation of MAVIS represent Mastercard’s commitment to delivering advanced AI solutions that simplify and enhance business management for SMEs, driving them towards a more prosperous future.

Navigating Financial and Market Challenges in Small Business

Small business owners often find themselves overwhelmed by the daily grind, leaving little time to focus on back-office tasks and strategic goals essential for long-term success. Unlike larger companies that can afford a dedicated Chief Financial Officer (CFO), these small enterprises must juggle multiple roles, often without the resources or expertise needed to manage their finances efficiently. This constant struggle to keep up with operational demands means critical aspects like cash flow management, strategic planning, and marketing can suffer, hindering their ability to grow and compete effectively.

For specialty production and retail businesses, navigating the complexities of cash flow management, inventory planning, and customer acquisition is particularly challenging in a competitive market. These businesses face the daunting task of identifying local opportunities, optimizing their financial operations, and marketing their products effectively to sustain and expand. The lack of comprehensive support systems makes it difficult to achieve these objectives, often leading to missed opportunities and suboptimal performance. Without the right tools and insights, small business owners find it hard to break out of the daily operational grind and drive their businesses towards sustained growth and profitability.

SMB Owners Aim for Financial Stability and Expansion

Meet Jan, the owner “Chocoluxe” of a thriving boutique retail store, part of the diverse world of small and medium-sized businesses (SMBs) that encompass everything from consumer goods stores and online retailers to service-based ventures like consulting firms, healthcare clinics, and hospitality businesses. Like many SMB owners, Jan faces the challenge of gaining a clear overview of her finances while juggling the demands of day-to-day operations. She’s passionate about her business and dedicated to her customers, but she knows that to enhance her financial stability and grow her clientele, she needs to make smarter, data-driven decisions. Jan seeks a comprehensive solution that will simplify her financial management and help her identify opportunities for expansion, ensuring her boutique not only survives but thrives in a competitive market.

Mastercard | AI Agent

Version 1:  MAVIS  

Meet MAVIS, your new AI assistant designed to revolutionize how you manage your business finances. Say goodbye to spreadsheets and hello to efficiency. 

  • Convenient Conversational Interface: Simplifies financial management tasks in one centralized platform.
  • Real-Time Integration: Seamlessly connects with open banking data and online accounting systems for a comprehensive view of finances.
  • Instant Access to Insights: Ask questions and run complex queries on financial data anytime, enhancing productivity.
  • On-Demand Financial Expertise: Provides insights on cash flow forecasting, invoice management, payment optimization, expense tracking, fraud detection, and risk management for informed decision-making.

MAVIS empowers you to focus on growing your business while it handles the financial details efficiently. Embrace a smarter way to manage your business with MAVIS, your trusted AI partner.

Version 2: the Bizi solution  

Introducing Bizi AI, the ultimate AI assistant tailored to propel Chocoluxe to new heights of success. Here’s how it works:

  • Automated Growth: Bizi AI identifies local events and industry trends, enabling Chocoluxe to capitalize on increased demand and reach new customer segments effortlessly.
  • Financial Confidence: Forecasting income and expenses, Bizi AI equips Chocoluxe with the insights needed for strategic financial planning, helping navigate challenges like fluctuating raw material costs with confidence.
  • Simplified Marketing: From crafting targeted social media campaigns to promoting signature products like Irish truffles at relevant events, Bizi AI streamlines Chocoluxe's marketing efforts to attract and retain more customers.

Bizi AI revolutionizes Chocoluxe's business management, fostering a proactive approach to market dynamics and operational challenges, ultimately fostering sustained growth and profitability.

Outcome 

Mastercard has strategically positioned itself as a thought leader in the small business ecosystem by pioneering AI-driven products tailored to the unique challenges faced by SMEs. Through its innovative solutions like Bizi AI, Mastercard empowers small businesses to harness the power of artificial intelligence for enhanced operational efficiency and growth. By consistently showcasing these advancements at major conferences worldwide, Mastercard demonstrates its commitment to supporting small businesses in navigating complex financial landscapes. These events highlight Mastercard's deep insights into the needs of SMEs, their cutting-edge technological capabilities, and their role as a catalyst for business innovation and growth. This active engagement not only reinforces Mastercard’s expertise and influence in the small business space but also cements its reputation as a leader in the development and deployment of AI tools that drive substantial value for entrepreneurs globally.

Mastercard | AI Agent